Mollerade

Its been a few days now since Macworld 2008, and it’s time to digest what might be going on with Apple in 2008. Stepping away from the speculation that we’ve all, myself included, induldged in we remind ourselves that Apple Inc. has not perfect employees, they make mistakes, and will continue to do so, just like the rest of us. One hopes that one learns from ones mistakes, and time will tell if Apple keeps this lesson to heart.
Currently led by a man frequently said to be of genius, Jobs is a man with vision, and purpose, but we must not forget that Apple only has a duty to shareholders, not consumers directly. Perhaps it is lucky then that we the consumers have a choice, are free to exersize that choice, a lesson easily forgotten if we get too carried away with our rabid speculation of what we might be getting, rather than what we have. With Apple we see a company that is human, and responsive to our touch. Every public company must weigh shareholders demands, against those of the consumer, with Apple we believe we have found a company that gives the consumer more weight than the shareholder, or so we hope.

Macworld 2008 delivered us the Macbook Air, another luxury product with reduced functionlity that consumers busy starving off a recession are finding increasingly hard to justify. Could we be seeing less of the.. “its soo shiney and its new, and thin and /gurgle/dribble/ and if i’m really good and don’t spend any money on clothes or food for X then i can.. /dribble/”, and a little more of the..“well, i could really do with out a screen, i’ve got that already.. and i could do without a keyboard and mouse, mine aren’t that bad, and i should set my limit at around £500-600max”.

So dude.. i find myself asking, “where is the Apple Mac Mini update?” A product (along with Apple Monitors) that has yet to see any major change to its design since its inception.

The answer.. i’m not waiting for it any more. I’ve just purshased the Mac Mini 2.0Ghz Core 2 Duo. If an update does arrive this year, i’m hopeful an update does arrive, but something tells me Apple may have its hands full with other things, and my poor AMD Sempron needs replacing yesterday.